NextWave Enterprises' Alex Holland: Savior to U.S. Small Businesses by Eric Bendross

About the Man:
I recently had the wonderful opportunity to sit down with Mr. Alex Holland who is a uniquely humble young fellow because while he possesses a noble degree of humility; he simultaneously brims with confidence and passionate ambition. Furthermore, I find him to be quite the talented young man as this twenty-five year old Miami, Florida native and Southern Methodist University graduate has laid claim to the richly coveted helm of NextWave Enterprises, LLC's Sales Division.


Regarding his years spent at SMU in Dallas, Texas, Holland had this to say: "...you have more of that humble kind of... guys open doors for girls… there’s a different way of thinking". Fresh out of high school with a positive outlook on his future, Alex admits that his talent was not the distinguishing factor but it was that motivation to compete; "...in anything I do, I want to win" He goes on to say: "Sports was one of the first things where I competed... I always had that competitive desire and that put me over the edge, so I worked and I prepared. I had that mental toughness early on" this is what Alex says separated him from the pack; hard work and preparedness. He also shared this: "...growing up here (Miami) you're exposed to things at an earlier age than most and you may not even realize it until you are able to move to another city." But Mr. Holland now characterizes himself as a gentleman that puts others before himself. "Putting other people before myself... I enjoy it... I enjoy seeing other people happy...you know, that guy in high school that was sitting by himself...you know, there was something about that that made me feel weird so I would befriend him!" Holland exclaims.

POST COLLEGE: Immediately following graduation Alex made a surprising move by taking on an immense challenge, never being one to be afraid of throwing himself into the fray; he abruptly relocated to begin working for a firm in one of their obscure Midwest satellite offices.

While many of his friends were out partying and enjoying themselves Alex says: "I put myself in a position where I didn't let circumstances… whether it be the economy or other external pressures that were around me...school...I didn't let that get to me. I fought my way to be able to put myself in a position to where I knew I had something coming out of school. And I ended up choosing to move out to Oklahoma City, OK, not knowing a single soul out there, to work in a small satellite office for a firm that... may or may not make it. So, knowing that this was going to be short-term but this was going to be my area of growth... this is my path because I saw myself in an area that I'm going to learn by doing ...by working and that's always been my mentality: learn by doing"

Oddly enough, during his high school years Alex always worked hospitality and food service type jobs but his Father steered him away from this which is likely why he ended up in sales.


About the Company:
"NextWave Enterprises, LLC formerly Genesis Capital Enterprises was started in Long Island, New York solely as a funding company. Its management has grown the company exponentially and since moved the headquarters to Miami, Florida. As a funding company, our goal is to provide cash advances to businesses that seek to expand, but may not have the ability to obtain capital [not business loans because we're not a lending institution]. We would like to be the bridge that connects the business owner to their goals and aspirations, and ultimately transform their ideas to reality so that they can continue to build their business. How we do it, is we do a simple calculation based on their recent gross sales, and then we fund the business against their future receivables. What that means is that the only thing we have to secure our capital is the business’s future Visa/ MasterCard sales, so there is a large amount of risk involved. We started very simple; just on funding future Visa/ MasterCard receivables ...so, if you were a restaurant and you needed working capital at a time when businesses could not even think about getting a loan from that of a bank, I mean unless your name's Donald Trump (laughs)...you're not getting a loan from a bank today... it's just... the window is gone... no bank is going to take that risk anymore ...so that's where the market is... and that's where we come in and we offer them a way to provide the capital. It is an amazing product! But we have to be careful about who we work with. I am the guy that finds new ways to get people in the door, but our underwriters are the ones who have to make those hard decisions! That's why I consider our Underwriting Department to be one of the backbones of our company... the underwriters assess the risk of the business before we shell out any money". – Alex Holland


Alex Holland was meticulous in answering all of my questions as evidenced by the following:


What sets NextWave Enterprises apart from its competitors?
What makes NextWave stand above its competitors is that there is no other company that is truly self-funded like we are! This means that we are the true, direct source of working capital. Most companies in the industry have to reach out to other banks in order to fund, which can elongate the funding process and put a constraint on the business relationship. On the other hand, with us, it’s as simple as the click of a button. This allows us to fund more quickly and efficiently, sustain long-term funding relationships, and ultimately help drive our bottom line!

Our world-class support system is by far what sets us apart from our competitors. We believe the only way to ensure profitability is to always make sure our clients are happy. It helps us build long-term relationships and also eliminates the risk of the merchant shutting their doors on us as we govern ourselves with honesty and transparency.

Unlike most Cash Advance companies, we have flexible payback programs, which allow us to offer some of the most competitive rates. It also allows for flexible payment schedules to help ease the cash flow for our Merchants. We also have launched a new Restaurant Starter Program where we can help brand new restaurants as long as they are open for business!


Please detail what role you play within the company?
I manage our sales office, specifically our direct sales channel. I am on the front lines dealing directly with the Merchant! One of my objectives is to implement new marketing programs so we can always stay a step ahead of our competitors. Even though we are an upcoming company, we have grown quickly. The growth is a representation of our vision to stay ahead of the curve with the development of new technology, strong bank relationships, and new value-added marketing programs for our Merchants and ISO's.


Please give us an explanation of the two company names or brands (NextWave Enterprises LLC and NextWave Funding)?
NextWave Enterprises is the umbrella LLC that represents our two large divisions; NextWave Funding and NextWave Merchant Services.


What personal goals do you want to reach within NextWave Enterprises?
I always set higher expectations than those around me and I have always had to prove myself because of my age. A mentor once told me, the concept of "given the right incentives, people will act in the most productive of ways". Sales drive businesses across the globe and ours is no different, but it is the employees that will always keep the machine moving forward. Personally, I would like to continue to assist with the growth of the company because I truly believe that there is uncapped potential in the space. We have made a nice dent in the space, but we have a long way to go!

NextWave Enterprises, LLC funds a variety of different businesses from beauty salons to boutiques to restaurants and bakeries to automobile repair, print and bike shops to furniture stores and the list goes on and on, so if your business is in need of working capital you just might want to give Alex Holland a call. Dial 305-571-7300 to speak to him directly and be sure to let him know that you saw this article as well.

---